Good companies have customers.
Great companies have fans.
Fans are your super-customers who don't merely buy your product or service. They share your passion for it. On average, only 10% of customers are fans, but they account for 30-70% of sales, an even greater share of profits, and almost 100% of consumer insights. Fans are your story-tellers, your brand ambassadors. Their attitude infects the rest of the world.